face it, die-cast reels are intended to be low-cost alternatives to machined
reels, right? Imported. Heavier. Easier to damage. Plain Jane. Well . . . not
anymore. When creating Liquid, we focused purely on the virtues and advantages
a pressure-cast process can offer. Structurally, you can do things with casting
that you can’t machine: Full-radius compound curves. Near zero-radius inside
corners. And for a precision fit and finish, we even go back and machine the
cast part in critical areas—amplifying the best aspects of both worlds. We
pushed back on other boundaries as well. How much of a reel at this cost can we
make here in the US.? Quite a lot, as it turns out. It’s a good mix, too.
Liquid’s high-quality castings are imported, but the components critical to the
drag system are CNC-machined in the US. Liquid reels are assembled in Boise
alongside our highest-priced reels. No other $100 reel can boast this much US
content and quality oversight.